Analyze the Progress of Quality Service Offered by Public Sector Banks

Abstract

The banking sector has been crucial to the expansion and diversification of the Indian economy. The primary goal of this research is to use the SERVQUAL model to compare the actual quality of service provided to a subset of the public with their expectations of that same quality. Banks essentially provide the same suite of services and products. What makes this company stand out is the high standard of service it provides. Many studies have examined the correlation between service quality and satisfied customers in retail banking. Nevertheless, it indicates that not enough research has been done to determine the effect of human and non-human factors on consumer satisfaction with regard to rural economic environments. In addition to the above research backdrop, The major purpose of this research was to identify the factors that contribute to consumer satisfaction with a service. A total of 210 residents in the Karur district were surveyed for this study. The conceptual framework was built using a deductive method, and hypotheses were developed as a result. Data were collected using a survey format, and were analyzed using the SPSS 20 suite of statistical programs. Co-Relations were used to test the hypotheses.