Factors Affecting Investment Decision Among Indians
DOI:
https://doi.org/10.17762/msea.v70i1.2149Abstract
Sector-specific study of investment decision-making variables aids several stakeholders in comprehending investors' behavior. After considering important factors such primary safety, availability of funds, reliability of returns, flexibility of ownership, etc., investors are prepared to put their money to work. But, the tastes and actions of each investor will determine which of these elements they prioritize. This research contributes significantly to the functioning of investing behavior.