E. Nagarjuna, M. Suresh, L. Eswaramma, P. Kiran, M. Akshitha Laasya 2023. A Comparitive Analysis of Customer Behaviour Using Sophisticated Machine Learning. Mathematical Statistician and Engineering Applications. 70, 2 (Jan. 2023), 448–459. DOI:https://doi.org/10.17762/msea.v70i2.1710.