DR. SUNAYANA SHUKLA, MS. RIYA GOEL. Subliminal Adverstisement and its Effect on Consumer Purchase Intentions. Mathematical Statistician and Engineering Applications, [S. l.], v. 71, n. 4, p. 5540–5552, 2022. DOI: 10.17762/msea.v71i4.1140. Disponível em: https://www.philstat.org/index.php/MSEA/article/view/1140. Acesso em: 8 may. 2024.