SHRUTI SHARMA, NAVEEN SHARMA. The Impact of Negative Publicity on Customer Purchase Decisions in Developing Indian Markets: The Role of Celebrity Endorsement . Mathematical Statistician and Engineering Applications, [S. l.], v. 71, n. 4, p. 7463–7475, 2022. DOI: 10.17762/msea.v71i4.1364. Disponível em: https://www.philstat.org/index.php/MSEA/article/view/1364. Acesso em: 2 may. 2024.