Dr. Sunayana Shukla, Ms. Riya Goel. “Subliminal Adverstisement and Its Effect on Consumer Purchase Intentions”. Mathematical Statistician and Engineering Applications 71, no. 4 (October 21, 2022): 5540–5552. Accessed May 8, 2024. https://www.philstat.org/index.php/MSEA/article/view/1140.