Behavior of the Consumer Towards the Advertisement
This research piece examines how advertisements influence consumers' final purchase choices. Customers' attitudes and actions toward a product may be impacted by the advertising campaign's portrayal of the brand, its persuasiveness, and the presence of a celebrity endorsing the product. Advertising influences consumer behavior through shaping consumers' perceptions of the product. The research shows that consumers are greatly influenced by commercials that are both creative and well produced. Quality and cost are also taken into account since they have an effect on customer decisions. The point of advertising is to see how it affects consumers' purchasing decisions.