Factors That Influence the Rural Women Consumer on Making Purchase Decision

Abstract

The availability and popularity of computers have risen in recent years. E-rise commerce's to prominence along with the expansion of the internet itself is a direct result of these two factors. The e-commerce sector in India has also expanded rapidly. Consumers are becoming more knowledgeable about the options available to them via online marketplaces. In this research, we investigate the ways in which rural women's purchasing decisions are influenced by advertisements and by other factors. Virtually every product may benefit from advertising in the mass media. Advertising's primary purpose is to increase product worth in every way possible. It plays a crucial role in getting people to learn about products and ultimately buy them. The purchasing habits of rural women have a far-reaching and everlasting effect. The advertising medium is crucial for the success of any product promotion. The most common kind of advertising seen nowadays is on television. Consumer demand will be understood, and consumers will be encouraged to see the relevance of the product in light of modern trends.