Awareness of Policyholder in Life Insurance Corporation Policies

Abstract

When it comes to economic growth and development, the insurance business is often regarded as one of the most crucial sectors, especially in a country like India. Awareness-raising is a critical component of an integrated strategy for expanding the insurance market. There was a rising knowledge of the benefits and viability of life insurance in the 19th century, but many Indians still believed that purchasing such a policy meant intentionally courting death. Despite the fact that insurance provides invaluable protection for everyone, life insurance is frequently referred to as "Registration for Death" in the local languages of India. Identifying the demographics of the sample population and gauging policyholders' knowledge with LIC's services are the key objectives of this research. This study provides inspiration for raising brand awareness among consumers. Primary information is needed for the research. Three hundred policyholders were interviewed using a predetermined interview schedule and a basic random sample technique to collect primary data. The growth of the Indian economy relies heavily on the life insurance industry. Life insurance is a company that provides consumers with long-term financial solutions.