Factors Affecting E-Insurance Acceptability by Indian Customers’: A Quantitative Investigation

Abstract

The current study intends to explore customers' opinions toward E-insurance as well as their comprehension of the concept. This research also aims to identify potential issues and roadblocks to the introduction of e-insurance. This article explores the elements that influence Indian customers' acceptance of e-insurance. The study took a quantitative approach, with data obtained using an online survey form. The information gathered was evaluated with statistical procedures such as descriptive statistics, regression analysis, and factor analysis. According to the study, several factors influence e-insurance acceptance, including perceived utility, perceived ease of use, trust, perceived risk, and demographic considerations. To boost e-insurance acceptance, e-insurance providers should focus on enhancing consumer trust and lowering perceived risk, according to the research. The researcher had considered people with different occupation and age group to know the factors that affect e-insurance acceptability by Indian customers and found that perceived usefulness, perceived ease of use, protection & confidentiality, trust, degree of service provided by e-insurance companies and perceived control different factors that affect e-insurance acceptability by Indian customers.