Reasons Of Credit Card Usage In India: An Empirical Study Of Young Indian Consumers

Abstract

Credit card usage and penetration in India have been found to be quite low when compared to debit cards. Even if banks provide the greatest services, there are still concerns regarding the hazards associated with carrying a credit card throughout India. As a result, this study explores the causes for credit card behaviour among Indian customers and identifies the aspects that impact acceptance. Yet, there aren't many studies that look at credit card adoption. The model analysis suggests that perceived utility, usefulness and ease of use, risk involved, facilitating conditions, perceived trust, social impact, and perceived advantages are the primary predictors of credit card usage in India.