Application of Big Data Analytics in Hospitality

Abstract

The new era of big data information management is here, and it's generating and storing a lot of data. Perhaps Big data has the potential to help hospitality firms grow. Companies in the hospitality industry will benefit from this, as it will help them grow both in terms of business and in terms of customer and guest experience. With any generation's technological transformation, Hands-on intervention, is possible with the ability of potential intervention. Many competitive and creative difficulties arise as a result of access naturally, the hospitality industry is involved. The aim of this study is to introduce about big data and big data analytics, its tools and application in hospitality industry.Here we have discussed about different types of big data analytics and the type of data they deal with. How these analytics techniques are useful in different areas of industry like predictive analytics in identifying future trends, prescriptive analytics is used to improve customer experience through past data and experience.